AI media generation
Hello Portal offers AI media generation: images and video made with AI for businesses. That means new visuals for the places you need them. The company is based in Brisbane.
This suits a business that needs new images or video for its website, its marketing or social media.
What AI media generation is
AI media generation is the making of images and video with AI tools. Instead of a camera and a crew, the starting point is a written description of what's wanted. The result then goes through a review stage, where you say what isn't right.
It's one of two AI services at Hello Portal. The other, AI integration, is about AI inside the tools a business already uses. This page covers the images and video.
AI video production
AI video production uses AI tools to help make video, for a website, for marketing or for social media. Start with what the video needs to say and where people will watch it.
A short video for a homepage and a clip for social media have different needs. Length, shape, tone and where the viewer's attention is all differ, so those are worth settling before any footage is made.
AI image generation
AI image generation makes new images from written descriptions. A website, a campaign or a document might all use them. Tell us what they're for, and describe the look you've got in mind.
The more specific the description, the closer the first attempt is likely to land. Mentioning colours, mood, setting and what the image has to leave room for, such as a headline, all help.
Images and video that suit the business
Images and video only help if they fit your business. If a photo shoot is already planned, mention it. AI doesn't have to replace the photographer. Otherwise, tell us what the media is for and we can talk through whether AI is a good fit.
The test is simple: does this look like it belongs with the rest of the business? If the answer is no, the job isn't finished.
What a good brief looks like
A brief doesn't need to be long. It helps to say:
- the purpose: a banner, a social post, a product page, a video for the homepage
- the audience, and what you'd like them to do next
- the style, with a couple of examples you like
- the message, in a sentence
- the formats and places it needs to fit
A brief like that gives the AI tools something specific to work from, and gives you something to check the results against.
What AI media generation can involve
In general terms, a job in this field looks at these things:
- what the media is for, and where it will appear
- the style and mood that fit the business
- turning that brief into written descriptions the AI tools can work from
- reviewing what comes back, and adjusting it
- supplying the images or video in the formats the places need
Exactly what a job includes is agreed in conversation. This list describes the field and isn't a fixed list.
How an AI media job runs
Most jobs follow the same pattern.
- A conversation. What the media is for, and where it will be used.
- A brief. The look, the message and the formats are talked through and agreed before work begins.
- Making the media. Images or video are produced from the brief.
- A review. You look at the results and say what isn't right. Changes follow.
- Handover. The finished media goes to you, ready to use where it's needed.
Each job is quoted on request.
An example, in outline
This is an illustration, and not a client story. Picture a business launching a new service. It needs a banner for the website, a handful of images for social media and a short video for the homepage. The first conversation would ask where each piece will appear, what shape it needs to be, and what the business already has in the way of colours and fonts. The brief comes from those answers.
Who this suits
AI media generation suits a business that:
- needs images or video for its website, marketing or social media
- wants visuals made around a written brief
- would like to try AI for images and video and see what it can do for the business
If you already have a shoot booked, that can sit alongside it. Nothing here is either/or.
What to bring to the first conversation
You don't need a finished brief. Helpful things to bring:
- what the images or video are for, and where they'll appear
- examples of styles you like, and ones you don't
- your colours, fonts and any existing branding
- any wording that has to appear in or near the media
Questions worth asking any AI media provider
AI media is new enough that these are well worth raising. They apply to Hello Portal too.
- Which tools make the images or video, and what do their terms say about commercial use? It affects what you can do with the result.
- Who owns the finished media? The answer should be written down.
- How many rounds of changes are expected? Know this before the work starts.
- How is a consistent look kept across several pieces? One image is easy. Ten need a method.
- How is the work quoted, and what does a change cost? Settle it before the work starts.
How AI media fits with the other services
AI media sits well beside web design and maintenance, since a site always needs images, and sometimes video. It's one of two AI services. The other, AI integration, is about AI inside a team's tools.
AI media terms in plain English
- Prompt.
- The written description given to an AI tool to say what to make.
- Generation.
- The AI tool producing an image or video from a prompt.
- Revision.
- A round of changes made after reviewing what the tool produced.
- Aspect ratio.
- The shape of an image or video frame, such as square or widescreen.
- Resolution.
- How much detail an image or video holds, which matters for large or printed uses.
Questions about AI media generation
What is AI media generation?
It's the making of images and video with AI tools, working from a written description and reviewed by a person.
Can AI make video for my business?
AI video production uses AI tools to help make video, for a website, marketing or social media. Start with what the video needs to say and where people will watch it.
How much does AI media cost?
AI media is quoted per job, on request, because it depends on what's being made. Tell us what you need and ask for a quote.
Who owns the images and video?
Rights to AI-made media depend on the tools and terms involved, so it's worth raising early. This page doesn't make a claim either way.
What do I need to give you?
A description of what the media is for, where it will appear and the style you're after. Examples of things you like help too.
Can I ask for changes?
Review is a stage of an AI media job. It's the point where you say what isn't right yet, and how any changes are handled is part of the conversation about the job.
Can AI media match my brand?
It can be briefed to fit your colours, tone and existing look. Share your branding when you get in touch.
Tell us what you need
Describe what the media is for, where it will appear and the style you're after.