Hello Portal Insights

Short articles on three things: how to make a website easier to use, what happens after someone scans a QR code, and how NFC and QR codes differ. They stick to what you can put to use.

Articles

What makes a business website easy to use?

The habits that make a website clear, from the first screen to the contact form. It covers what to say at the top of a page, how to keep forms short, what a useful 404 page does, and a quick way to check your own site on a phone.

After the QR scan: the page people land on

A QR code only opens the door. This one is about the room behind it. It looks at what to write next to the code, how to design the page for a phone, how print changes the rules and what to measure.

Where to start

If you're about to redesign a website, begin with the first article. If you're planning a QR code for print or a shop window, begin with the second. If you're deciding between a tap and a scan, the third is the one.

The articles link to each other, so reading one will usually point you to the next.

Quick answers from the articles

  • What should a website's first screen do? Say what the business does, in plain words, before any list of features.
  • What does a QR code need next to it? A short line saying what the scan does, such as "Scan to see the menu".
  • Which phones read NFC? It varies, which is why the NFC article names the sources and suggests testing on a few phones.
  • When is it worth offering both a tap and a scan? When you're not sure what phones your customers carry.

Why these articles are here

Hello Portal designs and maintains websites, and makes Wave Cards, a product that uses both NFC and QR codes. Those two areas are what the articles draw on. They're written to be useful on their own.

Questions about your website?

Hello Portal designs and maintains websites. If one of these articles raises a question about yours, get in touch.

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